SECreTour
Sustainable, Engaging and CREative Tourism as a driver for a better future in rural and remote areas
SECreTour drives sustainable cultural tourism by empowering local communities, shaping a Fair, Creative, and Sustainable Tourism approach, and testing diverse European pilot cases to foster fair development, community engagement, and policy insights.
Arctur's role
ARCTUR brings to the project its technological expertise and experience – both in terms of digital solutions and digital interpretation, digital storytelling, and digital business modelling skills. Arctur works with pilot sites to identify innovative ways to improve visitor experiences and generate revenue for cultural sites in rural areas. With its extensive network, Arctur co-leads communication and dissemination of the project.
| Program | Horizon Europe |
| Project duration | January 2024 — December 2026 |
| Areas | Heritage, Tourism 4.0 |
| Sector | Tourism |