FLOWS Gains Growing Recognition as a Smart Tourism Innovation

16. 7. 2025 / Tourism Arctur is proud to announce that our cutting-edge web application, FLOWS, has been awarded the Silver Prize for Best Innovation 2025 by the Chamber of Commerce and Industry of the Northern Primorska Region. This is a significant acknowledgment of FLOWS’ growing visibility and impact in the field of smart tourism.

FLOWS is an advanced digital solution designed to support sustainable and data-driven tourism management. It empowers destinations, service providers, and communities with real-time insights into tourist flows, seasonal trends, and visitor behaviour. By integrating a wide range of data sources—from booking systems and air quality measurements to mobility sensors and weather forecasts—FLOWS creates a comprehensive, intuitive dashboard for dynamic decision-making.

Thanks to AI-powered prediction algorithms, the system enables forecasting of tourist presence and pressure points, helping stakeholders manage infrastructure, enhance visitor experiences, and reduce conflicts with local communities. FLOWS supports both real-time monitoring and "what-if" scenario planning through interactive maps and comparative data visualizations.

The challenge FLOWS addresses is one that many tourisms stakeholders face: fragmented and outdated data, limited technical expertise, and the dominance of global platforms that restrict access to key market insights. FLOWS changes the game by offering an interoperable and user-friendly platform that integrates diverse data sources and transforms complex datasets into actionable knowledge, even for non-technical users.

Developed on Arctur’s powerful HPC and Cloud infrastructure and powered by the T4.0 Core data platform—a secure, semantically structured data warehouse—FLOWS has already demonstrated its value in pilot implementations across Slovenia as well as in various EU R&D projects such as D3Hub – EU competence centre to support data management in tourism destinations and Deploytour dedicated to the creation of the data space for tourism. This robust technological foundation enables real-time integration, enrichment, and analysis of diverse tourism-related data streams. FLOWS stands out not only as a technologically advanced solution, but also as a strategic tool for enhancing resilience, sustainability, and competitiveness in modern tourism.

With this prestigious award, FLOWS continues to establish itself as a flagship innovation—reshaping how destinations understand and shape tourism in real time.

Learn more at www.flowsmonitor.eu  and www.arctur.si.