TP Food Group Showcases Arc Innovative Technology at IBA 2025

9. 6. 2025 / Industry At the IBA trade fair in Düsseldorf – the world’s largest event for the baking and confectionery industry – the international TP Food Group stood out with an innovative and interactive presentation, supported by digital solutions from Arctur.

In addition to 3D animations and product renderings, TP Food Group introduced two large interactive Object Recognition (OR) tables, developed by Arctur. These smart tables were designed to help sales teams, technical consultants, and food technologists present the group’s machinery and production solutions in a clear, engaging way.

What Do the OR Tables Offer?

Each table allows users to:

• Explore machines and production lines in 2D and 3D
• Watch animated demonstrations of equipment in action
• Access technical documentation, drawings, and product data

This modern, hands-on tool made it easier for booth visitors to understand complex technology through visuals and interaction.

 

Dejan Šuc, a representative from Arctur, pointed out:
“Our goal was to support TP Food Group’s teams with a tool that simplifies complex presentations. The OR table allows them to present machinery, production lines, and technical information clearly and interactively.”

Positive Feedback from IBA Visitors

The interactive approach received very positive feedback from IBA attendees. The OR tables attracted attention and were praised for making technical presentations more intuitive, dynamic, and easy to follow.

This case demonstrates how Arctur’s expertise in interactive technologies also supports companies in the food and manufacturing sectors, among others, by helping them bring their products closer to customers through engaging and smart digital experiences. If you're interested in potential collaboration or would like to explore a custom solution for your business, feel free to contact us  [here] or e-mail us at .