Web3Tour kick-off meeting

17. 1. 2024 / Project announcements Tourism 4.0 hosted Web3Tour in Slovenia to boost digital skills, entrepreneurship, and blockchain in cultural tourism.

In a landmark event for the cultural tourism sector, Tourism 4.0 recently hosted the inaugural Web3Tour - Web 3.0 Accelerator for Sustainable Cultural Tourism project meeting in Nova Gorica, Slovenia. This gathering marked a crucial step in using technology to transform tourism and cultural heritage.

The Web3Tour meeting addressed key challenges and opportunities in the industry, focusing on bridging the digital skills gap, promoting digital entrepreneurship, and exploring the potential of blockchain and Web 3.0 technologies.

The first objective was to address the urgent issue of the digital skills gap within the tourism and cultural heritage sectors. In today's digital age, professionals in these fields need the skills to navigate digital platforms, engage with online audiences, and use technology to enhance visitor experiences.

Secondly, the initiative aimed to foster digital entrepreneurship within the cultural tourism sector. By encouraging innovation and entrepreneurship, the project seeks to drive economic growth, create job opportunities, and stimulate creativity within the industry.

Lastly, the project explored the transformative potential of blockchain and Web 3.0 technologies in cultural tourism. These technologies offer opportunities to improve security, transparency, and decentralization in transactions, as well as to create more immersive and personalized visitor experiences.

Supported by Creative Europe and in collaboration with Envolve Entrepreneurship from Cyprus and TheFutureCats from Greece, the Web3Tour project is set to significantly impact the cultural tourism landscape.