Measuring impact in Adjara
Empowering Local Tourism Stakeholders through TIM.
| Project title | Tourism 4.0 for Black Sea |
| Start — end | November 2021 — December 2021 |
| Client | European Maritime and Fisheries Fund (EMFF) |
| Project website | https://www.t4bs.eu/en/about/s |
Use Case
Adjara was one of the 6 destinations participating in the Tourism 4 Black Sea project, demonstrating the potential of Data Analytics for tourism development in the area using TIM. This initiative empowered local tourism stakeholders to enhance their understanding of current tourism trends, flows, and impacts.
By utilizing TIM, stakeholders gained valuable insights into data availability and tourism impacts. This allowed the destination to make strategic data-driven decisions and foster more sustainable tourism in the future.
See also
Bled destination website
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Mountaineering 4.0
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Digital readiness index (DRI)
TourismAssessing the digital readiness of tourism SMEs.