Inclusive Border Cycling
Inclusive Border Cycling - Social inclusion by valorising heritage along existing cycling routes in remote border areas
The Inclusive Broder Cycling project will support sustainable tourism and mobility by developing socially inclusive cycling trails that valorise local tangible and intangible heritage. The project will create innovative tourism products and promote transnational marketing strategies. Several cycling trails in the Danube region are facing challenges due to their location in peripheral border areas with demographic issues and infrastructure deficiencies. These challenges hinder the trails' attractiveness and marketability, limiting their potential for sustainable tourism and mobility. The IBC project aims to address these challenges by developing socially inclusive cycling trails that valorise local tangible and intangible heritage. By focusing on the inclusion of vulnerable groups and targeting the silver age market, the project will create innovative tourism products and promote transnational marketing strategies. This approach will enhance social cohesion, increase competitiveness, and attract socially responsible customers.
Arctur's role
Arctur brings knowedge from Heritage+ and will support tourism destinations in creating unique tourist products/offer with advanced technologies elements.
Total budget of the project: 2.737.194,00 EUR
ERDF funding: 2.189.755,20 EUR
Arctur total project budget: 95.420 EUR
ERDF funding: 66.336 EUR
Program | Interreg Danube Transnational Programme |
Project duration | January 2024 — March 2026 |
Areas | Heritage, Tourism 4.0 |
Sector | Tourism |
Project website | https://www.interreg-danube.eu/projects/ibc |
IBC project is supported by the Interreg Danube Region Programme co-funded by the European Union