Arctur is proud GREEN. CREATIVE. SMART. Ambassador!

13. 9. 2021 / Tourism Arctur is one of the 41 Slovenian organisations that will build on the overall international recognition of Slovenia and its economy abroad. Arctur is a hi-technology enterprise, developing sustainable, innovative and smart solutions to the recognition of Slovenia as a sustainable and technologically developed country.

Arctur is pioneering the Tourism 4.0 digital tools and will present award-winning Tourism Impact Model-TIM which uses real data to create an objective picture of the impact of tourism in a certain micro-location.

In 2019 Slovenian government’s Business Development Agency (SPIRIT Slovenia, public agency) started implementing a national campaign for the promotion of the Slovenian economy abroad, which it runs under the slogan "I FEEL SLOVENIA. GREEN. CREATIVE. SMART. ” Under this campaign, the comprehensive and unified promotion of the Slovenian economy on the global competitive market is intended, highlighting the key competitive advantages of Slovenia in niche areas. Two open calls were carried out to choose 41 Slovenian innovative companies that will be actively involved in many promotional activities of the Slovenian investment and business environment in foreign markets.

On Friday 10th September, ambassador representatives met in Koper. The meeting was opened by director of SPIRIT, Tomaž Kostanjevec. Improved international visibility of Slovenia is also among the strategic goals of the government's program to promote investment and internationalization of the Slovenian economy until 2024, explained Andrej Čuš, State Secretary at the Ministry of Economic Development and Technology. A conversation in which the ambassadors presented their expectations and decision for the embassy followed.

Penetrative ideas of Slovenian ambassadors will be presented at the Dubai Expo, which will open its doors on October 1st this year.

Read the press release here

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