Five tourists wearing VR goggles and exploring in a small boat with a tour guide.

Hybrid Storytelling and Interpretation

Narrating a story using a combination of space design, physical equipment, and digital tools

Five tourists wearing VR goggles and exploring in a small boat with a tour guide.

The Challenge

Through digital story-telling and story-doing, we are inviting target groups to engage with rich cultural heritage – either through listening, observing and sensing, or by co-creating immersive stories and narrations that involve, impress, educate, and inspire people of all ages.

Organisations with a long-term digital vision can significantly enhance fulfilment of their institution’s mission to safeguard cultural heritage.

Solution

  • User-oriented development of new products and services that capitalise on the potentials of new technologies.
  • Involving people of diverse backgrounds and skills in the creation process- from heritage experts, content marketers, and professional story-tellers, to digital experts, activists, digital artists, and target groups.
  • Identify touch points between users’ interests and experiences and the values of cultural heritage.
  • Designing hybrid (online and offline) experiences.
  • From the concept idea to web, graphic, and interior design, to final installation and onboarding of your staff.

Contact:

Matevž Straus

Handbook for tourist destinations and cultural heritage institutions.pdf


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