Arctur Launches BulevAR: A Web App Rewarding Visitors to GO! 2025 ECC

4. 2. 2025 / GOV & NGOs BulevAR, an interactive web application that enhances visitor engagement at the European Capital of Culture GO! 2025, developed by Arctur. The app encourages exploration, strengthens cross-border connections, and rewards participation in cultural activities. Officially launching on February 8, BulevAR is set to offer a unique experience for residents and visitors alike.

BulevAR: Connecting People and Encouraging Cultural Exploration

BulevAR is a digital tool designed to bridge the twin cities of Nova Gorica and Gorizia. It invites users to immerse themselves in the cultural landscape by visiting historical sites, attending events, and participating in interactive challenges. By blending technology with human interaction, the app promotes engagement and rewards curiosity.

Access BulevAR at bulevar.eu.

Earning Rewards Through Cultural Discovery

The app allows users to collect "sparkles," virtual points earned by visiting key locations of the European Capital of Culture, attending selected events, and completing various challenges. These sparkles can be exchanged for rewards offered by businesses on both sides of the border, encouraging further exploration and strengthening cross-border ties.

Users can earn sparkles at well-known landmarks such as: Trg Evrope, Rafut Park, Gorizia Castle, Coronini Cronberg Palace.

Additional points can be collected through challenges like taking photos at major landmarks, greeting both cities from above, or standing in two countries simultaneously.

Opportunities for Local Businesses

BulevAR also serves as a promotional tool for local businesses. Restaurants, retailers, beauticians, florists, and service providers can showcase their offerings to GO! 2025 visitors, attracting new customers and fostering cross-border commerce. Over 30 businesses have already joined, with new providers able to register at join.bulevar.eu throughout 2025.

A New Way to Experience GO! 2025

With its innovative approach, BulevAR transforms cultural exploration into an interactive, rewarding adventure. By engaging users with gamified experiences and exclusive rewards, the app strengthens connections within the community and across borders. As GO! 2025 unfolds, BulevAR will play a key role in making the event even more immersive and memorable.

Join the BulevAR Experience

Whether you're a visitor looking to explore or a business eager to connect with new customers, BulevAR offers an exciting way to engage with GO! 2025. Start your journey today at bulevar.eu and be part of a borderless cultural adventure.