Measuring impact in Adjara

Empowering Local Tourism Stakeholders through TIM.

Measuring impact in Adjara
Project title Tourism 4.0 for Black Sea
Start — end November 2021 — December 2021
Client European Maritime and Fisheries Fund (EMFF)
Project website

Use Case

Adjara was one of the 6 destinations participating in the Tourism 4 Black Sea project, demonstrating the potential of Data Analytics for tourism development in the area using TIM. This initiative empowered local tourism stakeholders to enhance their understanding of current tourism trends, flows, and impacts.

By utilizing TIM, stakeholders gained valuable insights into data availability and tourism impacts. This allowed the destination to make strategic data-driven decisions and foster more sustainable tourism in the future.